Camera Angles and Representation

Savage Grace

This shot is an establishing shot. This is known as an establishing shot as it confirms to an audience where the film or this particular scene is to be set and at what time of day too. An establishing shot is typically used at the beginning of a scene to establish the setting for said scene. In this sense we establish that the film is set in England and this particular scene is at night or dawn due to the low key lighting and the horizon having a sense of run rise or sun set die to the yellows and oranges. 

However this shot is known as a close up which usually depicts certain emotions on a character and shows them to the audience. In this shot we see the woman at a party seen by her dress (not in this shot in another one before she moved) and by her hair style and make up. We also get a sense of the time era as well as she is styled like people were in the 60's/70's.

As well as being a close up this was also a part of a Shot Reverse-Shot too. In which a shot in used likely during a conversation between two characters and the shot changes from one persons perspective, to the others, and then back again. This is effective as it shows both characters reactions within a conversation and their actions too.

Finally an example of a mid shot can be seen above as well as a shot using the rule of thirds. This shot not only views the two characters but also the scenery behind them indicating they're in public, again in a different time era due to their clothes and style. This is recognised as a mid shot because the shots has half their body in to about mid way. 

This uses the rule of thirds too as the characters are located in the last thirds of the screen and the first tow are filled with the background and the scenery. This is effective as its a change in the use of shots and can possibly make way for someone to appear within the left hand side of the screen. This also allows an audience to see the miss-en-scene of the background which - again - helps set a time era, a location and an idea of the time of day (day/night).

This Girl Can

This Girl Can

In the 'This Girl Can' video women are completely breaking out of the presumed stereotype. This is done through the use of women of all shapes, ages, assizes being used within the video. All of which are exercising and having fun whilst doing so, this is sending a message to the audience that women are breaking out of their stereotypes and are comfortable in their own bodies. Something that everyone should feel.

The advert constantly shows signs of encouragement for women such as 'I jiggle, therefore I can', 'Feeling like a fox', and 'Damn right I look hot'. These messages encourage women as it makes women feel as though they are good enough no matter how they look and that they can exe rice for their health or just because they find it fun.

Different ages are used within the advert too, this widens the target audience from teenage girls to older women. The use of this not only widens the target audience for marketing value but to spread the message across a wider audience. As a teenage girl, body image becomes very important and this carries on throughout your life, when women get older however it sometimes becomes less so as there are other priorities, the video encourages women to take back their body image.

The 'This Girl Can' video shows women that they can look good no matter if they're fat, thin, older or younger and regardless of how they're clothed. This is seen through the use of a women who is bigger wearing a bikini and still being encouraged to look good, as well as people running in shorts when some may depict it unattractive for them to wear such clothing due to size or age.

There is also an array of different sports used to prove that no matter what you're doing (sport wise) women still look good doing it. The 'This Girl Can' video encourages this emmensly.