This Girl Can

This Girl Can

In the 'This Girl Can' video women are completely breaking out of the presumed stereotype. This is done through the use of women of all shapes, ages, assizes being used within the video. All of which are exercising and having fun whilst doing so, this is sending a message to the audience that women are breaking out of their stereotypes and are comfortable in their own bodies. Something that everyone should feel.

The advert constantly shows signs of encouragement for women such as 'I jiggle, therefore I can', 'Feeling like a fox', and 'Damn right I look hot'. These messages encourage women as it makes women feel as though they are good enough no matter how they look and that they can exe rice for their health or just because they find it fun.

Different ages are used within the advert too, this widens the target audience from teenage girls to older women. The use of this not only widens the target audience for marketing value but to spread the message across a wider audience. As a teenage girl, body image becomes very important and this carries on throughout your life, when women get older however it sometimes becomes less so as there are other priorities, the video encourages women to take back their body image.

The 'This Girl Can' video shows women that they can look good no matter if they're fat, thin, older or younger and regardless of how they're clothed. This is seen through the use of a women who is bigger wearing a bikini and still being encouraged to look good, as well as people running in shorts when some may depict it unattractive for them to wear such clothing due to size or age.

There is also an array of different sports used to prove that no matter what you're doing (sport wise) women still look good doing it. The 'This Girl Can' video encourages this emmensly.