Pride Analysis

Pride Film Poster

The film 'Pride' is based on a true story which depicts a group of lesbian and gay activists who helped raise money to aid families affected by the British Miners Strike in 1984. The outset which would become the 'Lesbians and Gays Support the Miners Campaign. The National Union of Mineworkers accept the groups support with reluctance due to the union's public relations worries about being openly associated with a gay and lesbian group. This results in the activists deciding to take their donations directly to Onllwyn, a small mining village in Wales, resulting in an alliance between the two communities. The alliance was unlike any seen before but was overall successful.

The film poster depicts the film itself quite well as the title 'Pride' is written in the shape of a megaphone which are commonly found in strikes of any kind and more than likely founding a miners strike. The use of the title 'Pride' is also a play on the meaning as it can be associated with 'Gay Pride' as well as the miners pride. The positioning of the cast in a V formation is very effective too as it places the well known cast at the front (Bill Nighy and Imelda Staunton) and as the line goes backwards we get the supporting cast. Located at the back are the 'gay' cast. They could have been placed here not to show homophobia but because placing the gay cast at the front may lose potential audiences but having the gay cats still on the poster allows them to be seen and represented thus bringing in several different audiences:

1. Welsh communities.
2. People who were involved or around at the time of the Miners Strike in 1984.
3. The Gay and Lesbian community.
4. The Older generation due to the cast (Bill Nighy in particular) being in several other well known films that have an older target audience (The Best Exotic Marigold Hotel, Love Actually).
5. A teenage audience (15-19) due to the humour used.

Pride Film Trailer

The 'Pride' Film trailer begins using Welsh stereotypes such as Welsh Choirs and the setting of hills and countrysides - something Wales is known greatly for. Around six seconds into the trailer there is a caption stating 'Deep in the Valleys' - Wales is also known for having people from the 'valleys' who have a distinctly stereotypical strong welsh accent as well as upholding welsh traditions that are known to be typically 'welsh'. This gives the audience an idea of whats in store within the trailer. Then suddenly at around sixteen seconds the choir music stops and an elderly welsh woman says 'Guy! Your gays have arrived'

Regional and National Identity

Regional Identity

Example One - Essex Girls

Essex girls are stereotypically seen as being blonde and fake (tans, nails hair extensions) it's also been stereotyped that Essex Girls lack intelligence and have low moral standards. An example of this in observation is used on 'The Only Way is Essex' (TOWIE). Throughout TOWIE there are story lines following relationships between friends and lovers and conflicts occurring on nights out. The following clip is a perfect example of such antics.

In the clip Gemma Collins argues with James Argent over his 'disrespect' towards her saying she's got a pretty face but a low IQ and for telling his friends about their sex life together. Within TOWIE these kind of arguments are normal and some are constructed to make good TV and its likely this scene was constructed as there is little fight back from James towards Gemma which is unlikely to happen in real life.

Example Two - Nuneaton Cannabis Raid

http://www.nuneaton-news.co.uk/Cannabis-factory-raided-Nuneaton-home/story-26261473-detail/story.html

Although Nuneaton isn't known worldwide the locals living in and around Nuneaton will know that Nuneaton is often slated for inhabitant having something to do with drugs whether its that you take them, grow them, or just know someone who is involved in them. This news article gives a negative representation of nuneaton and the surround area's due to the involvement of constant drug raids.

Example Three - 

Representation of Events

What language and visual codes are being used?

The main headline for the newspaper is 'Runaway Jihadi's father is Labour Activist' the Daily Mail have made the link that due to the Jihadi's father being a labour activist it means that Ed Milliband must have had something to do with it. This obviously isn't true but the Daily Mail's readers are 53% Conservative Supports, 21% are Labour and 17% for the Liberal Democrats according to a survey in 2004. This surgery was over ten years ago but the readers undoubtably haven't changed a lot in the past ten years with the exception of the UKIP Party appearance in the past few years.

The visual codes used here include the main headline as well as a headline saying 'Briton arrested on Syria border is councillor's son' this is also giving the Labour Party a bad name and reputation though its highly unlikely again - that Ed Milliband had anything to do with this event either.

The pictures used on the page also include Ed Milliband giving the impression to the reader that due to Milliband's appearance on the newspaper he must have been involved. Its a 'guilt by association' ploy made by the newspaper.

What language and visual codes are being used?

Focusing on the headline 'Cool Cameron on top... But Farage keeps up fight on EU and migrants' this headline is a fairly negative portrayal of Farage the leader of the UKIP party. UKIP policies in regards to 'Controlling and managing the UK borders'  include:

• UKIP recognises the benefits of limited, controlled immigration.
• UKIP will leave the EU and take back control of the UK borders. Work permits will be permitted to fill skills gaps in the UK jobs market.
• Extend to EU citizens the existing points-based system for time-limited work permits. Those coming to work in the UK must have a job to go to, must speak English, must have accommodation agreed prior to their arrival and must have NHS-approves health insurance.
• Migrants will only be eligible for benefits (in work or out of work) when they have been paying tax and NI for five years and will only be eligible for permanent residence after ten years.
• UKIP will reinstate the primary purpose rule for bringing foreign spouses and children to the UK.
• UKIP will not offer an amnesty for illegal immigrants or those gaining British passports through fraud.
• UKIP will return to the principles of the UN Convention of Refugees which serves to protect the most vulnerable.