Pride Analysis

Pride Film Poster

The film 'Pride' is based on a true story which depicts a group of lesbian and gay activists who helped raise money to aid families affected by the British Miners Strike in 1984. The outset which would become the 'Lesbians and Gays Support the Miners Campaign. The National Union of Mineworkers accept the groups support with reluctance due to the union's public relations worries about being openly associated with a gay and lesbian group. This results in the activists deciding to take their donations directly to Onllwyn, a small mining village in Wales, resulting in an alliance between the two communities. The alliance was unlike any seen before but was overall successful.

The film poster depicts the film itself quite well as the title 'Pride' is written in the shape of a megaphone which are commonly found in strikes of any kind and more than likely founding a miners strike. The use of the title 'Pride' is also a play on the meaning as it can be associated with 'Gay Pride' as well as the miners pride. The positioning of the cast in a V formation is very effective too as it places the well known cast at the front (Bill Nighy and Imelda Staunton) and as the line goes backwards we get the supporting cast. Located at the back are the 'gay' cast. They could have been placed here not to show homophobia but because placing the gay cast at the front may lose potential audiences but having the gay cats still on the poster allows them to be seen and represented thus bringing in several different audiences:

1. Welsh communities.
2. People who were involved or around at the time of the Miners Strike in 1984.
3. The Gay and Lesbian community.
4. The Older generation due to the cast (Bill Nighy in particular) being in several other well known films that have an older target audience (The Best Exotic Marigold Hotel, Love Actually).
5. A teenage audience (15-19) due to the humour used.

Pride Film Trailer

The 'Pride' Film trailer begins using Welsh stereotypes such as Welsh Choirs and the setting of hills and countrysides - something Wales is known greatly for. Around six seconds into the trailer there is a caption stating 'Deep in the Valleys' - Wales is also known for having people from the 'valleys' who have a distinctly stereotypical strong welsh accent as well as upholding welsh traditions that are known to be typically 'welsh'. This gives the audience an idea of whats in store within the trailer. Then suddenly at around sixteen seconds the choir music stops and an elderly welsh woman says 'Guy! Your gays have arrived'