Tuesday 3 March 2015

Representation of Ethnicity

Rihanna, Kanye West & Paul McCartney
Rihanna is originally of Barbadian heritage and throughout her time as a music artist she has done practically every musical genre there is. Her most recent being 'FourFiveSeconds' which is "pop and soul pop song with country and folk music influences and an instrumentation consisting of an acoustic guitar" as well as being described as "country-tinged" acoustic and "stripped down" pop and soul pop song with a folk feel".
This song was recorded alongside American Rapper Kanye West and English Musician Paul McCartney. Throughout the music video there is no colour used apart from black and white which plays on the ethnicity of each individual.
As well as ethnicity, there is a hint of sexualisation especially from Rihanna as she's seen to be wearing a large denims jacket done up with a belt giving quite a grunge appearance alongside Kanye who is wearing similar clothing. Rihanna's makeup is quite minimal compared to her make up in other music videos the same applies with her hair too which is hanging down put is pulled away from her face. 
Rihanna is sexualised but not completely through her body and through unity like most women in music videos are. She is sexualised through a more natural means as she looks quite simplistic and her clothing doesn't reveal music flesh the whole way through the music video and her clothes as well as flattering her don't actually give away Rihanna's figure thus making men believe her to be slim. With what she's wearing it would be unclear to tell if she were slim or not.
The whole music video kind of breaks the stereotypes of ethnicity because its not very often seen that  black/barbadian people engage in country/folk stylised music.

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